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Home » Simeon Brown takes over as National’s campaign chief after Chris Bishop’s removal

Simeon Brown replaces Chris Bishop as National’s campaign chair in Luxon’s April reshuffle

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Christopher Luxon

“There’s no secret I’ve had a lot on my plate,” Chris Bishop told 1News on April 2, 2026, the day he lost two of his jobs. One of them was the one that matters most to National in an election year. Simeon Brown now runs the party’s campaign.

Prime Minister Christopher Luxon announced the reshuffle seven months before the election. Bishop gave up the Leader of the House role to Louise Upston and handed the campaign chair to Brown. He kept housing, transport, infrastructure and RMA reform, and picked up Attorney-General.

The official reason

Luxon pointed to workload. “RMA reform, quite simply, is the single most important economic reform of this Government and will require significant attention in the coming months,” he said. Bishop, he argued, needed room to deliver it.

Bishop took it in good humour. “There is so many hours in every day. You have got to sleep at some point,” he said, adding that he was “very pleased” with the Attorney-General post given his law degree. He would, he said, “do the jobs that I’ve got to the best of my ability.”

Not everyone bought it

RNZ’s analysis of the move was blunter. Asked who was busier, Bishop or Brown, Luxon conceded both ministers were equally stretched. Brown holds Health and has now taken energy as well, a portfolio the RNZ piece called “one of the biggest issues in town”. The workload explanation, the piece said, was “a nonsense”.

Its alternative reading centred on loyalty. Rumours had circulated late last year that Bishop was weighing a leadership challenge, and RNZ wrote that he “has had a demotion target on his back” ever since. In its words, “Luxon is hardly going to say he’s moving Bishop aside because he’s sceptical of how supportive the Hutt South MP is of his leadership.”

What Brown inherits

Brown was lifted to senior minister status in the same shake-up and given energy. Luxon said recent events had underlined the need to put energy security first.

RNZ described him as “a political animal” and “a good alternative pick for campaign chair”. Pairing the job with energy, it said, gives him something concrete to campaign on.

The numbers he starts with are poor. National was polling at “around 29-31 percent”, and the Prime Minister’s own favourability ratings were negative. Bishop had led the 2023 campaign that put National into government, so the bar for Brown is set.

The reshuffle moved other pieces too. Chris Penk entered Cabinet with Defence, GCSB, NZSIS and Space, and Penny Simmonds joined with Tertiary Education and Science, Innovation and Technology. Judith Collins and Shane Reti will leave Parliament when the term ends.

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